Franchising is a type of business strategy wherein the owner grants the franchisees the license to operate the venture using the business’ trademark. In short, it is an enterprise for businessmen to distribute goods and services by themselves but not by themselves. As a franchisee, you are authorized to share the company’s brand identification, distribution system, and effective marketing strategies.When you venture into franchise, there is a tight connection between you and the franchiser. With this, both of you strive to achieve the goal in putting the business on top of the pedestal.
Nowadays, there is a tough competition among many entrepreneurs. In a wide span of categories of enterprise (e.g. automotive, fast food, hotels and motels, sports, travel, home improvement, etc.), you must expect that starting up a business from scratch is a risky one. There is a tendency for you to encounter setbacks and pitfalls especially if you are not yet prepared to set your heart into the world of commerce.
Why then would you purchase a franchise?
